Now that we’ve explored who your users are, we’ll then look at the structure and the sort of content and interactivity which will be needed for your website or in your app. Armed with post-it notes and plenty of patience, we can map out menu structures and screen flows, making sure we use the language your users will expect to see and understand and not the language used within your industry. Ideally, at this point, we’ll also aim to come up with some likely copy for your site and app.

Now that we’ve explored who your web site or app is for, along with structure and kind of content and interaction it will present, we can work on the designed elements, layouts and interactivity usually through prototypes of your app or site. We can work with existing brand guidelines or create a new brand identity and logos informed by your perception of the customers or visitors you hope to appeal to.

We don’t believe in a one-hit, fire and forget release. In fact, we recommend you make small iterative changes working to get the features and improvements you need up first instead of waiting for everything to be finished. For us, a launch may be simply getting a web page online with your address or a blog so that search engines can start to find you while we work, for example, on developing your online shop or the prototype of an app to explore feedback with. When working on the web, we’re a firm believer that your website is never finished and after we launch we can help to guide your content strategy, target search engines, develop your branding and focus on getting the users you want to attract while safely hosting your website and email. For website and apps, user testing, feedback and analytics are all essential data to understand how we need to evolve.