A screenshot of Project Self's home page
BrandingInformation ArchitectureNaming

Antonia, at Project Self, wanted to convey a very different sense of coaching and was very clear in wanting branding arising from more abstract influences. We explored images around mapping, topography and sketching to arrive at something earnest and distinct. We also worked with Antonia on producing an intuitive information architecture and user experience to help navigate her customers through the early stages of understanding coaching itself. After working on the main branding and Project Self’s website, we worked with Antonia to produce printed materials and business cards.

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