Art Discovery wanted a new name and brand to highlight modernity in its approach to fine art investigation work. We worked with Art Discovery to come up with a brand that hinted at the technology Art Discovery uses in its work while maintaining a link to its classical roots, aiming to appeal to new and existing customers from auction houses to museums, galleries to fine art collectors. We designed their website and helped shape existing content and content strategy over the long term in order to attract customers through search engines and via social media. We also helped to formulate a tone of voice to be applied across media and created initial blog post copy.
