We know that, as a online shop or small business with something to sell, that it’s incredibly important to design your website to make sure that it has great Search Engine Optimisation. First and foremost, you need to be found. To do that, we first go about understanding your customers, as well as the customers you would like to have, what they search for and what kind of journey through your website will best serve them and your organisation.
Our approach to creating a new website is a staged one, designed to include all of your stakeholders, and it is guided by some strong principles;
- we will always try to speak in a language you understand and before any web design or web development takes place, we’ll want to hold stakeholder meetings to make sure everyone is, and feels, included in the project. The ongoing success of many websites is dependent on the positivity an organisations feels towards them
- throughout the process, we will always place your users and visitors as the focus. Early on we will brainstorm and document a set of personas; a characterisation of the different visitors and we’ll keep bringing you back to them
- we work in partnership; a good website isn’t a one-hit delivered product but one which is born out of a well-worked out strategy, frequent review and support